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Club Insights, News & Events
“Priced to win” (PTW) projects are common in agencies, offering a discount to secure new clients. While they can be a valuable tactic, they also carry risks if not managed carefully. Sarah Vick & Jo Petroccia examine the pros & cons of this double-edged sword.
When it comes to training, it’s what happens after the workshop that really matters.
Earlier this year, Melissa & Zoe swapped London’s heatwave for the sizzling creative energy of the Cannes Lions International Festival of Creativity — and what a good 48 hours it was…
The team at The Industry Club and The Industry School says while diverse casting is more visible than ever, true inclusion must extend behind the lens.
As part of LBB Online’s Off My Chest series, Jo Petroccia, resource and operations consultant and trainer at The Industry School discussed why resource management is a crucial discipline for every agency.
Special prize to spotlight the world’s most creative In-House Agency.
Hear the key take outs from this years In-housing summit
From our recent roundtable for in-house strategists, Zoe Edwards compiles her findings on the unique set of opportunities and challenges strategists face working in-house
Alzheimer’s is a cruel disease. It destroys lives, not just those who have the illness but those who love and care for them. This year, we are hoping to raise £2,000 for the Alzheimer’s society by the whole team taking part in the 10km Thames Path Challenge on September 14th. We spoke to Mandy, our Finance Manager, about why we chose this charity.
