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By Jo Petroccia & Sarah Vick August 27, 2025
“Priced to win” (PTW) projects are common in agencies, offering a discount to secure new clients. While they can be a valuable tactic, they also carry risks if not managed carefully. Sarah Vick & Jo Petroccia examine the pros & cons of this double-edged sword.
By Jo Petroccia August 15, 2025
When it comes to training, it’s what happens after the workshop that really matters.
By Melissa Smith July 21, 2025
Earlier this year, Melissa & Zoe swapped London’s heatwave for the sizzling creative energy of the Cannes Lions International Festival of Creativity — and what a good 48 hours it was…
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