Why Training Matters — And What Happens After the Workshop Ends
Jo Petroccia

When it comes to training, it’s what happens after the workshop that really matters.

At The Industry School, our workshops are designed to do more than just tick a box. We focus on practical, real-world training that empowers marketing and creative professionals to think differently, act confidently, and drive real change in their organisations.


One of the most popular topics we cover is scope creep — a costly challenge that affects every agency. 


The Problem with Scope Creep

Scope creep can derail projects, overwhelm teams, and erode client trust. It often starts with a simple “Can you just…?” and ends with hours of unbilled work, blurred boundaries, and frustrated teams.


That’s why we developed our How Scope Creeps workshop — a session dedicated to helping agency leaders, project managers, account handlers, and creatives understand how scope creep happens, how to recognise it early, and how to push back constructively.


Real Feedback. Real Results.

But the real proof of impact? It’s what happens after the session.


Here’s what one agency founder told us, just one week after attending our Scope Creep workshop:

“It’s only been a week, and I’ve already applied what we learnt in two real situations: one led to an entirely new project, and the other was a classic ‘Can you just’ request – and this time, we charged for it.”


That’s immediate value. That’s behaviour change in action. And that’s exactly why our training works.


Why Our Workshops Make a Difference

We design our workshops around shared agency experience, practical tools, and actionable frameworks. Rather than theory-heavy lectures, we create space for honest conversations — the kind that help people shift their mindset and build the confidence to handle difficult client conversations.


Our scope creep training is particularly impactful because it tackles a problem many agencies struggle to define, let alone fix. Attendees walk away with:

  • A better understanding of how scope creep creeps in

  • Language to push back professionally — without damaging relationships

  • Renewed confidence in their own value

Book Your Place

Our next open workshop, How Scope Creeps, takes place online on 15th October 2025. It’s perfect for anyone working in a creative, media, or marketing agency who wants to manage client expectations more effectively and protect project profitability.


Prefer something bespoke for your team? We also run private, in-house training sessions tailored to your agency’s specific challenges.



 Learn more and book your place now.
Or email us at
info@theindustryschool.co.uk to discuss in-house training options.


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