In-house Agencies
Specialists in recruitment and training for brands, looking to build or upskill their in-house operations.
Gerety & The Industry Club Introduce In-house Agency Of The Year Award
The Industry Club is proud to continue its partnership with the Gerety Awards in 2025, presenting the prestigious In-House Agency of the Year award. This collaboration underscores our shared commitment to recognizing the outstanding creativity and innovation within in-house agencies, which are redefining the boundaries of advertising and brand storytelling.
Over recent years, we’ve witnessed an increasing trend among many major brands to create or engage in-house agencies. The proliferation of Agile Marketing has driven a significant shift toward companies bringing advertising and marketing functions in-house. Businesses are citing advantages such as increased control over brand messaging, cost savings, and faster decision-making as key benefits of the In-house Agency model.
However, for every benefit, there are potential drawbacks, and challenges around talent acquisition and retention, along with operational systems and processes can often hinder the return on investment of such an enterprise.
At The Industry Club, we’ve been working with in-house agencies of differing sizes and shapes to provide a level of support that helps them level up against their external counterparts. It’s always an interesting challenge and not one to be taken lightly. We found very early on that providing recruitment for in-house agencies has its own unique requirements, whilst our training courses for in-house marketers have many of their own nuances.
Our recruitment service is lead by a team with deep agency experience, having worked across the industry for leading agencies at board level. So we understand exactly what is required to replicate the creativity and efficiency of an external agency, whilst delivering on the marketing agility of an in-house operation.
Our dedicated training arm,
The Industry School, provides training programmes developed and delivered by industry experts, ensuring you learn from the very best. They cover a vast range of topics tailored for today's marketing landscape, and all workshops are CPD certified.
Our In-house Clients Include:
The In-House Talent & Salary Survey 2024
We’re proud to partner with
IHALC in creating the first In-House Agency Talent & Salary Survey for UK agencies.
As specialists in talent solutions, recruitment, and training for the creative sector, we’ve placed top talent into brands and IHAs over the last 8 years, watching it grow and evolve.
What began with a focus on design roles and production has expanded into fully-fledged creative and lead agencies, with new IHA roles emerging in strategy and conceptual creative teams.
This salary survey captures these shifts, offering valuable insights. Whether you’re already part of the in-house revolution or considering joining it, these findings will help you navigate the opportunities and trends shaping the future of creative work in-house.
Case Study: Evolving The Kitchen from content hub to strategic in-house creative partner.
In 2025, The Industry Club partnered with Kraft Heinz to evolve The Kitchen from a culture-first content hub into a confident, strategic in-house creative partner.
Known for its agility and cultural relevance, The Kitchen had established itself as Kraft Heinz’s go-to hub for fast social content.
The next step was bigger: evolving into a strategic, co-creative partner that could work hand-in-hand with marketing, shaping campaigns from the outset and helping build brands with creativity that lived beyond social channels.
Case Study: Building Project Management Excellence from Within
In 2025, we partnered with one of the UK's leading retail brands to elevate the project management capabilities of their newly formed internal creative agency.
Our bespoke End-to-End Project Management training was designed to deliver immediate operational improvements and to establish a cohesive, strategically-focused team capable of managing high-quality, innovative marketing projects efficiently, matching the standards of external agency partners.
Through tailored sessions on simplifying processes, empowering teams, and managing stakeholder expectations, we further equipped them to proactively lead strategic projects. The ongoing collaboration has strengthened their internal expertise, driving continued organisational success and fostering exceptional project outcomes.
Case Study: Supporting the launch of an in-house creative agency at one of the biggest global consulting firms.
In 2018, when our client launched their in-house agency, they appointed The Industry Club to support them in their ambition to rival the external agency model with creative excellence and superior knowledge of the brand, its clients and businesses.
Our challenge began with finding a talented leader with high creative standards and deep experience in integrated marketing who could seamlessly transition to a global corporate entity.
The new agency also required some up-skilling of its existing marketing execs to ensure the successful management and delivery of creative campaigns.
Case Study: When in-housing was the call for one of the UK's biggest mobile networks, we had the connections.
In 2021, we partnered with a change management consultancy that had been briefed to build an in-house agency for one of the leading mobile networks.
The solution had to be a dynamic team that would rival any external creative partner in terms of quality, innovation, and efficiency, whilst delivering on the savings targeted through rationalisation of the client's wider agency roster.
We knew that one of the most crucial tasks was finding the right creative leader to partner with our client's Head of Creative Services, define the future creative direction of the brand and further attract a high level of creative talent.
What Our Clients Say
In-house News & Events
“Priced to win” (PTW) projects are common in agencies, offering a discount to secure new clients. While they can be a valuable tactic, they also carry risks if not managed carefully. Sarah Vick & Jo Petroccia examine the pros & cons of this double-edged sword.
When it comes to training, it’s what happens after the workshop that really matters.
Earlier this year, Melissa & Zoe swapped London’s heatwave for the sizzling creative energy of the Cannes Lions International Festival of Creativity — and what a good 48 hours it was…
