Resource Management:
It’s Everyone’s Business
Great resource management isn’t just the Resource Manager’s job.
Resource management is often seen as little more than “human Tetris” — finding people, filling gaps and moving bookings around when plans change.
But great resource management starts long before anyone makes a booking.
The decisions made across client services, project management, operations and finance all affect the resources you need, when you need them and whether you’re able to use them effectively. Get those decisions right and you have happier teams, smoother projects and healthier margins. Get them wrong and even the best Resource Manager will struggle.
This practical, in-house workshop gets everyone on the same page.
We’ll look at resource management from the bigger business perspective: what drives your resource needs, how and when resource should be booked, the information your Resource Manager needs from the wider team, and the processes and behaviours that make everything run more smoothly.
Along the way, we’ll tackle the common challenges and watch-outs that cause resource problems — and work through how your team can solve them together.
Your team will leave with a better understanding of
the part they play in effective resource management, plus practical ways to plan better, communicate earlier and make smarter resourcing decisions.
Who should attend:
- Account Management
- Project Management
- Operations
- Resource Managers
- Finance Managers
Workshop agenda:
- Resource Management: the big picture
Why effective resource management matters to your people, projects and profitability — and why it’s a shared responsibility.
- What drives your resource needs
Understanding the information, decisions and dependencies that determine who you need, when and for how long.
- Booking resource for your projects
What to consider, what your Resource Manager needs to know, and the common pitfalls and watch-outs.
- Processes, tools and practical tips
Simple ways to improve planning, communication and visibility across the team.
- Problem-solving together
Applying the learning to your own resource challenges and identifying practical changes your team can make.
In-house workshop, run for your team and aligned to your challenges and objectives:
Date: By arrangement
Price: £2,600 for up to 18 people
Trainer:
Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
NEXT SCHEDULED DATES
In-house Workshop
We run this workshop by request, in-house for clients and brands who have a team to train.
If you would like to discuss booking this course for your team, or if you have any questions about our wider range of training courses, give Jo a call on
+44 207 323 1966
or complete the form below and we’ll get straight back to you.
The Industry School Contact Form
Open versus In-house Workshops
Open:
Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.
The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.
In-house:
Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.
Related Workshops
Others who looked into End to End Project Management training also asked for more information on these workshops.
Effective Resource Management
For individuals and teams looking to enhance their project management skills beyond the fundamental level.
How to Write an Effective Brief
Master the art of writing effective briefs that inspire creativity, align objectives, and deliver results. Get ready to brief better and achieve more!
End to End Project Management
Problem-based immersive training, delivering key skills for anyone project managing marketing projects.
THE INDUSTRY SCHOOL
The Industry School is a member of CPD and our core workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.
Our full range of in-demand courses covers:
Project Management for Marketing & Marketers
Agency Account Management
Content Production For The Screen
Resource Management
Finance Planning
Print Production
AI In Marketing
What Our Clients Say
School Insights, News & Events
“Priced to win” (PTW) projects are common in agencies, offering a discount to secure new clients. While they can be a valuable tactic, they also carry risks if not managed carefully. Sarah Vick & Jo Petroccia examine the pros & cons of this double-edged sword.
When it comes to training, it’s what happens after the workshop that really matters.
The team at The Industry Club and The Industry School says while diverse casting is more visible than ever, true inclusion must extend behind the lens.
