The Industry Club Partners with Gerety to Celebrate In-House Creative Excellence

The Industry Club is proud to continue its partnership with the Gerety Awards in 2025, presenting the prestigious In-House Agency of the Year award. This collaboration underscores our shared commitment to recognising the outstanding creativity and innovation within in-house agencies, which are redefining the boundaries of advertising and brand storytelling.

As part of our dedication to supporting in-house teams, The Industry Club recently launched the first-ever UK In-House Talent & Salary Survey in collaboration with The In-House Agency Leaders Club (IHALC) and its members. This initiative has provided invaluable insights into the evolving role of in-house agencies and reinforced the importance of celebrating their creative excellence.

Spotlighting Exceptional Talent

The In-House Agency of the Year award will honor the highest-scoring agency based on points accumulated across all entries for shortlist, bronze, silver, gold, and grand prix categories. The scoring system is as follows:

• Grand Prix: 12 points
  
• Gold: 8 points
  
• Silver: 4 points
  
• Bronze: 2 points
• Shortlist: 1 point

Melissa Smith, founder and managing director of The Industry Club, expressed her enthusiasm for this initiative:

“In-house agencies continue to push the boundaries of creativity while navigating the unique challenges of operating within a brand. The In-House Agency of the Year award is a well-deserved recognition of their innovation, impact, and growing influence in the industry. We are proud to partner with Gerety once again to shine a spotlight on the exceptional talent within these teams and celebrate their contributions to the creative landscape.”

A Global Celebration of Creativity

This year’s Gerety Awards jury features a record-breaking 245 judges from 50 countries, ensuring that entries are evaluated from diverse perspectives. The sole judging criteria remain originality of the idea and creativity in execution.

The standard deadline for entries is Friday, April 11th, although at the time of writing extensions are available, contact Gerety to find out more. We encourage all in-house agencies to submit their work and join us in celebrating their contributions to shaping the future of advertising.

Entries can be submitted at https://www.geretyawards.com

For more information on how The Industry Club is helping in-house agencies source and retain the best talent in the creative industry, and for an exclusive discount code on your Gerety Awards entry, get in touch by emailing melissa@theindustryclub.co.uk