AI for Creative,Content & Social Teams
How do we use AI to keep creatives creative?
AI is transforming how creative teams develop ideas, produce content and deliver campaigns. But the goal isn't simply to make more content, faster. It's to give creatives more time to focus on what matters: ideas, storytelling and craft.
This practical, hands-on workshop explores how AI can support the entire creative process, from initial briefing and concept development to production, editing and delivery.
Designed for agencies, in-house creative teams and content producers, the session combines real-world examples, live demonstrations and practical exercises to help teams understand the tools available and how to integrate them into their existing workflows.
What you’ll take away:
- Using AI as a creative thinking partner for brainstorming, research, strategy and content development.
- Effective prompting techniques to generate stronger creative ideas and outputs.
- Practical AI capabilities within Adobe Premiere Pro, Photoshop and Express to streamline everyday production tasks.
- Generative AI for image and video creation, including visual development, storyboarding, animation and creative experimentation.
- Combining traditional production with generative AI to enhance existing content.
- An introduction to connected AI workflows, agents and automation.
- Identifying opportunities to save time, improve creative quality and build repeatable workflows.
Tools we'll be using:
AI for Planning & Creative Thinking – ChatGPT, Claude & Microsoft Copilot
Explore how large language models can support everyday productivity, creative strategy, concept development and campaign planning. We'll cover effective prompting, working with briefs, challenging ideas and using AI as a creative collaborator, before introducing more advanced connected workflows and AI agents.
AI for Production – Adobe Creative Suite
A practical overview of AI capabilities within Premiere Pro, Photoshop, Adobe Express and Firefly. Learn how to accelerate editing, transcription, captioning, resizing, image manipulation and creative development while maintaining creative control.
Generative AI for Image & Video – Figma Weave
Explore the latest generative image and video models (including ChatGPT, Nano Banana, Seedream, Kling and Seedance 2.5) through a hands-on introduction to Figma Weave. Learn how to art-direct AI-generated imagery, create and animate visual concepts, and combine different models into more sophisticated creative workflows.
The Goal:
Leave with a clearer understanding of where AI adds genuine creative value, practical skills you can apply immediately, and a framework for experimenting with AI across your team's existing processes.
AI doesn't replace creative thinking. It expands what's creatively possible.
Who should attend:
- Designers
- Content creators
- Social teams
- Video and motion producers.
Next open workshop/s run online:
Date: 24th February 2027
Length: Half Day 9.30 - 1pm
Price: £495 pp
In-house workshop, run for your team:
Dates: By arrangement
Price: £2,600 for up to 18 people
Trainer:
Jessica Pearce. AI Trainer and Consultant.
We also offer bespoke training tailored to your organisation’s objectives and requirements, with pricing provided on request based on scope and needs.
NEXT SCHEDULED DATES
Open Workshop:
24th February 2027
In-house Workshop
We run this workshop by request, in-house for clients and brands who have a team to train.
If you would like to discuss booking this course for your team, or if you have any questions about our wider range of training courses, give Jo a call on
+44 207 323 1966
or complete the form below and we’ll get straight back to you.
The Industry School Contact Form
Open versus In-house Workshops
Open:
Our Open Workshop format is one of the most powerful aspects of our training offer. With a maximum of 12 participants, these live online sessions create a focused, friendly environment where you can connect with peers from a mix of agencies and brands. It’s a rare and valuable chance to step outside your own team and talk to people in similar roles—whether that’s strategy, client services, creative, or digital—and realise you're not alone in the challenges you face.
The beauty of the format lies in the shared experience. You’ll hear how others tackle the same dilemmas you're up against, from tricky client relationships to evolving briefs or team dynamics. Ideas are sparked, confidence grows, and by the end, you’ll leave not just with expert knowledge from our trainers, but with a sense of connection to a wider creative community facing the same pressures and opportunities as you.
In-house:
Our In-house Workshops format is ideal for brands and agencies looking to upskill larger teams with training that's completely aligned to their world. Delivered either in person or online, these sessions are tailored to your business—your goals, your challenges, your clients. It means the content lands deeper, feels more relevant, and drives immediate impact.
Running a workshop in-house also creates a unique space for your team to learn together, tackle shared issues, and build confidence as a group. Whether you're looking to sharpen creative thinking, improve briefing, or strengthen client relationships, the sessions become a springboard for bigger conversations and lasting change. Plus, with the flexibility to choose the date, format and location, this is training designed entirely around you.
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THE INDUSTRY SCHOOL
The Industry School is a member of CPD and our core workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.
Our full range of in-demand courses covers:
Project Management for Marketing & Marketers
Agency Account Management
Content Production For The Screen
Resource Management
Finance Planning
Print Production
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