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By Jo Petroccia & Sarah Vick • August 27, 2025
“Priced to win” (PTW) projects are common in agencies, offering a discount to secure new clients. While they can be a valuable tactic, they also carry risks if not managed carefully. Sarah Vick & Jo Petroccia examine the pros & cons of this double-edged sword.
By Jo Petroccia • August 15, 2025
When it comes to training, it’s what happens after the workshop that really matters.
By Melissa Smith • July 21, 2025
Earlier this year, Melissa & Zoe swapped London’s heatwave for the sizzling creative energy of the Cannes Lions International Festival of Creativity — and what a good 48 hours it was…
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