The Industry School
Training For Creative, Marketing & In-House Agencies
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CPD-Certified Training for Agencies and Marketing Teams
Sharpen your competitive edge with The Industry School training. Our training programmes are developed and delivered by creative industry experts, ensuring you learn from the very best. We cover a vast range of topics tailored for today's marketing landscape.
Whether you work at an agency or in-house with a brand, we cater to your specific needs. Our
open workshops are a collaborative online experience with up to 15 attendees, allowing you to exchange ideas with peers from different organisations. We also provide customised
in-house training workshops for your entire team, focusing on your company's specific needs.
OCTOBER PROGRAMME
Effective Resource Management
Resource Management is a unique discipline, but is often misunderstood, undervalued and treated as little, or nothing, more than human Tetris. Our workshop focuses on how resource management is a strategic role crucial to the overall operations and health of a business.
Next online workshop:
Date: 13th Oct 2026
Length: 9.15 - 1pm online
Price: £495 pp
Content Production, from script to screen
Our one-day Content Production workshop, with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content, plus the associated business affairs. We look at all types of content from small-scale social posts to TV broadcast.
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Next workshop runs online:
Date: 14th Oct 2026
Length: Full Day 9.30 - 5pm
Price: £495 pp
End-to-End Project Management
This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.
Next online workshop:
Date: 15th Oct 2026
Length: Full Day 9.30 - 5pm
Price: £495 pp
Proactive Client Development
The intensive half-day workshop helps move beyond account planning and uncover techniques to create more strategic level conversations with clients and open a continuous growth cycle.
Next workshop runs online:
Date: 14th Oct 2026
Length: Half Day 9.30 - 1pm
Price: £395 pp
AI for Creative, Content & Social Teams
Our AI for creative, content and social teams is a practical session to upskill your team in the tools and workflows. Perfect for agencies wanting their whole team moving in the same direction, a brand with an in-house creative team that needs to modernise, or a production company navigating the structural impact of AI.
Next online workshop:
Date: 22nd Oct 2026
Length: Half Day 9.30 - 1pm
Price: £495 pp
Advanced Project Management
This comprehensive training is for individuals looking to enhance their project management skills beyond the fundamental level. It encompasses the techniques crucial to leading and attaining project success.
Next workshop runs online:
Date: 5th Nov 2026
Length: Full Day 9.30 - 4.30pm
Price: £495 pp
Understanding Agency Finance
In this workshop, you’ll develop a solid understanding of the financial principles that make an agency profitable. From building an agency's annual budget, to forecast planning, income recognition and project commercials – we’ve got it covered.
Next online workshop:
Date: 17th Nov 2026
Length: Half Day 9.30 - 1pm
Price: £395 pp
Invest In The Future
All our immersive workshops integrate core business skills with real-world case studies, hands-on practical exercises, and interactive training techniques. This ensures you can immediately apply your newfound knowledge and skills in your day-to-day role.
Some of the in-demand skills we cover include:
- Project Management for Marketing & Marketers
- Agency Account Management
- Content Production For The Screen
- Resource Management
- Finance Planning
- Print Production
- AI In Marketing
Contact us today to discuss your training needs and explore the right program for you or your team. To arrange a free 1-hour consultation to discuss your learning and development requirements, call or contact Jo Petroccia using the form above.
The Industry School is a member of CPD and our core workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.
