This is an opportunity for someone who can think beyond traditional social content and develop ideas that genuinely capture attention, spark conversation and become part of culture.
You'll be equally comfortable developing a big campaign platform, activation or experiential idea as you are creating culturally relevant, platform-native social work. We want someone with a strong advertising background with an instinctive understanding of social platforms and a portfolio that demonstrates creative thinking, originality and ambition.
Working closely with Creative Directors and the wider creative team, you'll take ideas from the initial concept through to execution, creating work that moves seamlessly between integrated campaigns, activations, content and culture.
This isn't simply a BAU social role. We're looking for someone who is passionate about producing standout, award-worthy creative, understands what makes people engage and participate, and knows how to translate cultural insights into powerful brand ideas.
Key Responsibilities
Conceptual & Social Creativity
- Develop bold, original ideas across social, integrated campaigns, activations, experiential, digital and emerging platforms.
- Bring the same conceptual ambition to a TikTok, Reel or reactive social opportunity as you would to a major advertising campaign.
- Create ideas that go beyond posts and content calendars, generating attention, conversation and cultural relevance.
- Translate cultural observations, audience behaviours, platform trends and brand insights into simple, powerful creative ideas.
- Identify opportunities for brands to actively participate in and influence culture, rather than simply follow it.
- Develop ideas that can originate in social and grow into bigger campaigns, as well as finding compelling social expressions of larger campaign platforms.
- Work closely with Creative Directors to develop, challenge and elevate ideas from initial concept through to execution.
- Take ideas from a blank page through to execution, including concepts, scripts, social formats, treatments, storyboards, copy, creator briefs and presentations.
- Be hands-on in developing, making and prototyping ideas, bringing creative thinking to life.
- Work collaboratively with designers, writers, editors, creators, producers and production partners to deliver high-quality work.
- Understand how creative execution needs to adapt to different platforms, audiences and contexts without compromising the strength of the idea.
- Explore new creative tools, technologies and production approaches to push the boundaries of what's possible.
- Incorporate Generative AI and emerging technologies into the creative process, using them to explore, prototype and develop ideas.
- Have an in-depth understanding of TikTok, Instagram, YouTube, Reddit and emerging social platforms, including their audiences, communities, creators and formats.
- Stay curious about internet culture, entertainment, technology, creators, memes, trends and emerging behaviours.
- Understand what makes an idea genuinely social, rather than simply advertising placed on social platforms.
- Bring a strong point of view on social creativity and help educate clients and internal teams on emerging behaviours and creative opportunities.
- Mentor and inspire junior creatives, designers and content creators, helping develop their conceptual thinking and creative craft.
- Provide clear, constructive feedback that challenges and strengthens creative ideas.
- Present and sell ideas confidently, articulating the thinking behind the work and bringing clients and collaborators on board.
- Help foster an ambitious, collaborative and creatively curious environment, with a strong focus on the quality of the work.
- A strong conceptual advertising background, with the ability to develop big ideas and translate them into engaging social-first executions.
- A portfolio demonstrating original thinking, integrated campaigns and culturally relevant social work.
- Experience creating work with award-winning potential, with a genuine ambition to push creative boundaries.
- Deep understanding of social platforms, creators, communities and online culture.
- Equally comfortable developing campaign platforms, activations and experiential ideas as you are creating fast-moving social content.
- A confident storyteller, with strong copywriting, scripting and presentation skills.
- Hands-on and proactive, with the ability to concept, write, make and prototype ideas yourself.
- Comfortable working with Generative AI tools such as ChatGPT, Midjourney, Kling and other emerging creative technologies.
- Collaborative, curious and ambitious, with a passion for producing work that makes people stop, think, engage and share.
If you would like to hear more about this Creative role or or if you are interested in exploring other Creative jobs in London please get in touch. You can email me at farzana@theindustryclub.co.uk or call me on 07508 120947 or follow me at linkedin.com/in/fdhami
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
