Location: London / Home Counties / Hybrid
Type: Permanent
Level: Senior
The opportunity
We’re working with a major UK consumer organisation with a strong social purpose and a significant positive impact across the country. The business is going through a large-scale transformation, investing in new technology, modernising how it operates and strengthening its internal creative and marketing capability. As part of this, it has created a new multidisciplinary in-house agency bringing together strategy, creative, production, media and delivery.
The agency has been designed to deliver faster, more effective and more authentic brand storytelling, combining strong internal capability with selected external agency partners.
Its remit includes:
- building stronger relationships with new and existing audiences
- creating a faster, more socially native content capability
- delivering dynamic, personalised and performance-led creative at scale
- strengthening the consistency of the brand voice
- improving collaboration across marketing, creative, media and production
This is not a traditional brand-planning or ATL role. We’re looking for someone who can take a commercial challenge or brand platform and turn it into a strong organising idea that works across channels. You’ll move comfortably between audience insight, creative strategy, communications planning, channel thinking and performance, creating clear briefs that inspire strong creative work.
You’ll also need to operate confidently and independently, without a day-to-day strategy line manager, while staying closely connected to creative, media, content, design, production and delivery teams.
What you’ll do
Strategic thinking
- Develop strong strategic foundations for creative and communications activity.
- Act as the voice of the audience, using research and insight to ensure the work resonates with a broad and modern customer base.
- Translate complex commercial objectives, data and research into clear strategic narratives.
- Identify the audience, cultural or category insight that can unlock a strong creative idea.
- Turn business challenges and brand platforms into organising ideas that can work across channels.
- Create clear, single-minded and inspiring creative briefs.
- Brief campaigns and always-on activity across multiple channels and formats.
- Work closely with senior creative and design leads to shape, challenge and evolve ideas.
- Stay involved as the work develops, ensuring the original strategic intent is not lost.
- Help create ideas that can become recurring platforms, formats and content systems rather than one-off campaigns.
- Ensure strategic consistency across paid, owned and earned channels.
- Connect creative thinking with social, content, CRM, PR and media.
- Work closely with media and planning teams to align creative strategy with channel and investment decisions.
- Help develop platform-appropriate ideas without fragmenting the central strategy.
- Define what success looks like and establish clear KPIs.
- Use data and audience response to understand what is working and where ideas can be improved or scaled.
- Feed learning back into future strategy, briefing and creative development.
- Help build a culture where creative quality and effectiveness work together.
- Work upstream with marketing and product stakeholders to help shape briefs.
- Position the in-house agency as a proactive strategic partner rather than a reactive delivery function.
- Build strong relationships across Creative, Content, Media, Design, Production and Delivery.
- Support the continued development of the agency’s strategic capability.
- Enable speed without sacrificing strategic rigour.
- Strong experience as a strategist within an agency or sophisticated in-house environment.
- A background in creative strategy, communications planning, content strategy or integrated strategy.
- Evidence of turning commercial or brand challenges into strong organising ideas, platforms or creative opportunities.
- Experience working across paid, owned and earned channels.
- The ability to connect social, content, CRM, PR and media thinking.
- Strong creative briefing skills and confidence working closely with creative teams.
- Comfortable using research, dashboards and performance data to find the story behind the numbers.
- Strong collaboration, influencing and stakeholder-management skills.
- Comfortable working at pace in an integrated environment.
- Confident operating independently without a strategy line manager.
- Strategy Director
- Creative Strategist
- Communications Strategist
- Comms Planner
- Integrated Strategist
- highly experienced Senior Strategist already operating independently
If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch. You can email me at zoe@theindustryclub.co.uk or call me on 07943 425 491 or follow me at https://www.linkedin.com/in/zoe-edwards-strategyrecruiter/
Thanks!
Zoe
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
