The Industry School
Training For Creative, Marketing & In-House Agencies
CPD-Certified Training for Agencies and Marketing Teams
Sharpen your competitive edge with The Industry School training. Our training programmes are developed and delivered by creative industry experts, ensuring you learn from the very best. We cover a vast range of topics tailored for today's marketing landscape.
Whether you work at an agency or in-house with a brand, we cater to your specific needs. Our
open workshops are a collaborative online experience with up to 12 attendees, allowing you to exchange ideas with peers from different organisations. We also provide customised
in-house training workshops for your entire team, focusing on your company's specific needs.
WORKSHOP PROGRAMME 2025
Find Out More
If you have any further questions or would like to find out more about how The Industry School can support your professional development:
Give Jo a call on +44 207 323 1966 or complete the form below and we will get straight back to you.
Jo Petroccia
Operations Director
The Industry School Contact Form
Meet Your Trainers
Melissa Smith
Founder/Project Management Trainer
Having spent 20 years working in project management and senior operational roles across some of London’s leading agencies, Melissa has delivered our Project Management course since 2012.
A qualified trainer, Melissa brings a mix of project management techniques and first hand agency experience to arm your team with the skills and techniques to deliver projects...
Jo Petroccia
Resource Management Consultant & Trainer
Jo has over 20 years agency experience in resource management and operational roles. Tired of seeing resource management treated nothing more than a game of human tetris, Jo developed resource management training that helps businesses get the most value from their resource management planning – from new business pipeline to final project delivery.
Ben Willmott
Project Management Trainer
Ben is an experienced project management, digital delivery and agile lead. He’s worked on web & app development projects across the banking, travel, media and finance industries and has a passion for creating delivery approaches that are adaptable to his teams & client needs. Through his training and coaching, Ben helps PMs develop their project management skills, productivity and mindset to become high-performing project managers.
Annalisa Roy
Strategy Consultant & Trainer
With nearly 20 years of strategic experience, Annalisa has partnered with some of the world’s most iconic brands, including Absolut, BT, Eurostar, Samsung, Procter & Gamble, Sainsbury’s, Speedo and Yamaha.
Annalisa has held senior roles at leading advertising agencies such as AMV BBDO, Publicis and BBH, she most recently served as Head of Strategy at Grey.
Sarah Vick
Chair / Non Executive Director for creative and digital businesses
Sarah has 20+ years experience at executive level in agencies, mostly as a Managing Director. 5 years as a Non-executive Director and Chairperson across multiple agencies. Worked for 2 PLCs managing P&Ls of up to £30m. Sarah is currently Chair / Board advisor to: JH, Wilderness, Distributed, WY Partners.
Polly Lygoe
Client Services Director & Coach
Polly started her career as an Account Exec and in the space of 5 years earned a seat on the board of the £10m turnover, 100-people strong independent digital agency. In her 20 year career, Polly’s roles have spanned both client services and strategy in integrated and digital agencies including Helpful Digital, Catch Digital and...
Leila Bartlam
Content Production Trainer
Leila has worked in production since 2000. In this time she has headed up film output at agencies including Iris Worldwide, Havas Worldwide London and adam&eve and held the MD role at edit facility Cut+Run. Leila’s work has won many awards, including Creative Circle, D&AD, British Arrows and Campaign Big.
Jay Foster
Jay has worked in the world of print, production and advertising for over 25 years. He has worked for some of London’s most successful agencies including Ogilvy, TBWA, Wunderman, Elvis and Dare in senior production & creative services roles and heading up production departments.
What Do Our Clients Think?
Invest In The Future
All our immersive workshops integrate core business skills with real-world case studies, hands-on practical exercises, and interactive training techniques. This ensures you can immediately apply your newfound knowledge and skills in your day-to-day role.
Some of the in-demand skills we cover include:
- Project Management for Marketing & Marketers
- Agency Account Management
- Content Production For The Screen
- Resource Management
- Finance Planning
- Print Production
- AI In Marketing
Contact us today to discuss your training needs and explore the right program for you or your team. To arrange a free 1-hour consultation to discuss your learning and development requirements, call or contact Jo Petroccia using the form above.
The Industry School is a member of CPD and our core workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.
School Insights, News & Events
Jean-Claude Van Damme said "When I train now, I am not training to be strong or handsome – just better than I was yesterday’ OK, so the Muscles from Brussels probably wasn’t addressing a room full of agency execs when he said this, but there’s definitely something in that quote for businesses serious about improvement.
A producer at an agency and a producer at a production company both have the same job title – so they both do the same job, right? Wrong. To help you understand why you’ll need both, here’s our brief guide to who does what.
Brands are demanding more online branded content, in less time and for less money than ever before. No surprise then that things can sometimes get a tad fraught at the agencies tasked with delivering this content. Queue your Producer
