The agency works closely with external partners but exists to build stronger internal capability, creating culturally relevant campaigns, dynamic content and more connected brand experiences across every channel. This is a rare opportunity to join the agency as it’s being built and play a key role shaping how strategy informs creative thinking across the organisation.
The Role
The Strategy Lead partners closely with the Creative Director to shape the thinking behind campaigns, content and communications. The role translates brand platforms and marketing priorities into clear, insight-led briefs that guide creative development across paid, owned and earned channels. You’ll ensure ideas are strategically grounded, culturally relevant and designed to perform across different platforms and environments.
What You’ll Do
- Develop strategic foundations for campaigns and always-on content
- Translate audience, cultural and category insight into clear creative direction
- Write strong, inspiring briefs that enable high-quality creative output
- Partner with creative, design, media and production teams to shape integrated campaigns
- Ensure ideas work effectively across different channels and platforms
- Define success metrics and use data and insight to continuously improve strategy and briefing
- Help embed strong strategic thinking within a growing in-house agency model
You’re likely to be a Strategy Director coming from an integrated creative or digital agency or an IHA.
You’ll bring:
- strong campaign or communications planning experience
- the ability to translate insight into clear strategic direction
- confidence partnering with creative teams to shape ideas
- comfort working in fast-moving, collaborative environments
You’ll join a new in-house agency at the start of its journey, helping shape how strategy underpins creative thinking and campaign development for a nationally recognised brand. It’s a rare chance to influence the way a major organisation builds its internal creative capability and connects with audiences in a more modern, integrated way.
