London / Hybrid
A senior CRM strategist is needed to lead a high-profile global account, shaping and delivering a modern lifecycle and CRM programme across multiple markets.
This is a hands-on strategic role, combining data, technology and customer experience. The focus is on building a scalable CRM engine that drives earlier engagement, stronger conversion and clearer links between marketing activity and revenue.
The role
- Own the CRM strategy for a global B2B organisation, acting as the senior point of contact
- Define and roll out a lifecycle-led approach across markets, aligning CRM to commercial goals
- Lead the development of nurture programmes, trigger-based journeys and automation frameworks
- Oversee the evolution of the CRM ecosystem, including platform migration and integration
- Shape segmentation, targeting and personalisation strategy at scale
- Build measurement frameworks that connect engagement to pipeline and revenue
- Drive continuous optimisation across journeys, messaging and performance
- Establish clear governance, delivery standards and ways of working across stakeholders
- Significant experience (c 15 years) in B2B marketing with a strong focus on CRM and lifecycle strategy
- Background in a consultancy or agency environment, working with complex organisations
- Proven track record delivering multi-market CRM programmes
- Strong understanding of customer journeys, automation and personalisation
- Experience working across CRM platforms (e.g. Dynamics, Eloqua, Braze or similar)
- Comfortable operating at senior level, managing stakeholders and shaping direction
- Able to balance strategic thinking with delivery oversight
- Experience of platform migration or transformation programmes
- Understanding of data governance and consent frameworks (GDPR)
- Familiarity with marketing automation tools and analytics platforms
- Exposure to integration across CRM, web and broader martech ecosystems
This is less about campaign delivery and more about building a joined-up CRM capability that can scale. It will suit someone who enjoys working across strategy, systems and stakeholders, and who can bring clarity to complex environments.
If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch. You can email me at zoe@theindustryclub.co.uk or call me on 07943 425 491 or follow me at https://www.linkedin.com/in/zoe-edwards-strategyrecruiter/
Thanks!
Zoe
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