This is a senior leadership role within a fast-growing influence practice that sits at the centre of integrated campaigns spanning advertising, PR, customer experience and brand strategy.
You’ll lead the strategic thinking behind large-scale influencer programmes, working closely with creative, PR and social teams to develop culturally driven ideas that connect brands with audiences in powerful and authentic ways.
The Role
As Influence Creative Strategy Lead, you’ll define the strategic direction for influence across multiple clients and campaigns.
You’ll combine cultural insight, platform expertise and creative thinking to develop influence strategies that work across paid, earned and owned channels.
This role sits at the intersection of social culture, creative strategy and brand storytelling, helping brands engage audiences through creators, communities and emerging platforms.
You’ll also play a key role in shaping the agency’s influence offering, mentoring a team of strategists and leading high-profile pitches and strategic client conversations.
What You’ll Do
Influence Strategy Develop bold, culturally relevant influencer strategies that connect brand objectives with audience behaviour and creator ecosystems.
Lead strategic thinking across campaigns and long-term programmes, ensuring influence is integrated into broader marketing and creative strategies.
Insight & Cultural Intelligence Identify emerging cultural trends, creator dynamics and platform behaviours to shape strategic opportunities for brands.
Translate complex data and insight into clear strategic direction and creative opportunity.
Creative Collaboration Partner with creative, PR and social teams to develop integrated ideas where influence plays a central role in the campaign concept.
Ensure creator thinking is embedded within the creative process from the outset.
Client Leadership Act as a trusted strategic advisor to senior client stakeholders, guiding brands on how to evolve their approach to influencer and creator marketing.
Lead strategic presentations, workshops and high-profile pitches.
Measurement & Effectiveness Define success metrics for influencer activity and help shape frameworks for evaluating impact across brand, cultural and commercial outcomes.
Team Leadership Mentor and develop a team of influence strategists, helping build a culture of innovation, curiosity and strategic excellence.
The Profile
We’re looking for a senior influence strategist or creative strategy lead with deep expertise in creator marketing and social culture.
You’ll bring:
- Extensive experience in influencer or social strategy within an agency or consultancy
- Strong understanding of creator ecosystems, platform behaviour and cultural trends
- Ability to develop influence strategies across paid, earned and owned channels
- Experience leading integrated campaigns and large-scale brand programmes
- Confidence presenting to senior clients and leading strategic conversations
- Strong storytelling and presentation skills
- Experience mentoring or leading strategists
Why This Role
You’ll join one of the most established influence practices in the industry, working with major global brands and helping shape the future of creator-led marketing.
It’s a chance to lead ambitious work at the intersection of culture, creativity and influence, while building the next generation of influence strategy within a globally recognised agency.
To find out more, contact Zoe Edwards at The Industry Club.
If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch. You can email me at zoe@theindustryclub.co.uk or call me on 07943 425 491 or follow me at https://www.linkedin.com/in/zoe-edwards-strategyrecruiter/
Thanks!
Zoe
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and creates a comfortable & enjoyable recruitment process.
