Zoe Strategy & Planning

Zoe Strategy & Planning

Job Title:

Zoe Strategy & Planning

Location:

London, N/A, KT13 8EW, United Kingdom

Job Reference:

1269444

Type:

Permanent

Salary:

£50,000.00 - £65,000.00 Year

Close Date:

Summary:

Senior Planner – B2B Strategy
We’re looking for a sharp, creative thinker to join a growing B2B strategy team within a well-established integrated agency. If you enjoy finding unexpected ways to solve business problems — and bringing more personality and persuasion into B2B — this one’s for you.

You’ll work closely with creatives, data teams, and client leads to shape strategies across a wide range of touchpoints — from brand and content to demand gen and CRM. The remit is broad and integrated, and the agency has real appetite for smart, creative B2B work that drives change.

You’ll be…
  • Leading the thinking on key B2B accounts — helping clients reframe problems, clarify objectives, and land strategies that resonate
  • Bringing clarity to complexity, and setting direction that inspires distinctive creative work
  • Working across brand comms, digital, CRM, social, ABM and more — including some genuinely interesting challenges around engagement and sales enablement
  • Finding opportunities for stronger emotional connection in a space that too often plays it safe
  • Collaborating with a curious, kind and committed team who like bouncing ideas around and backing each other
  • Reporting to a Planning Director 
We’re looking for someone who…
  • Has solid B2B strategy experience — and can navigate everything from proposition development to lead gen to content thinking
  • Knows how to get to proper insights — not just reheated stats
  • Enjoys digging into human behaviour, market context and cultural signals to get to smarter, more original answers
  • Can help shape and improve the creative output — and enjoys being part of that journey
  • Feels at home in fast-paced, collaborative, cross-disciplinary teams
Bonus points if you’ve got…
  • Experience with ABM, sales enablement or complex customer journeys
  • A love of behavioural insight or research, and an eye for what really drives decision-making
  • A calm, thoughtful approach that brings confidence to clients and energy to the room
Hybrid working, smart people, great briefs.
If you're looking to do more interesting B2B — and help raise the bar while you're at it — we’d love to hear from you.

If you would like to hear more about this Strategy role or if you are interested in exploring other Strategy & Planning jobs please get in touch. You can email me at zoe@theindustryclub.co.uk or call me on 07943 425 491 or follow me at  https://www.linkedin.com/in/zoe-edwards-strategyrecruiter/

Thanks!
Zoe
  
We are committed to ensuring and supporting representation from all backgrounds across the creative industry, irrespective of race, religion, belief, ethnicity, age, gender, sexual orientation, disability or socio-economic background.
  
With this in mind, we welcome applications from all areas of the community. Please do get in touch and let us know if there is any additional support or reasonable adjustments we can cater for, to ensure our process and roles fit your needs and create a comfortable & enjoyable recruitment process.
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