Overview:
My client is on the hunt for an exceptional Creative Specialist to develop bold, culture-driven ideas for some of the most beloved food and FMCG brands across the UK and Europe. If you're a creative thinker who thrives at the intersection of culture and commerce—and you know how to make brands shine on platforms like TikTok—this is your opportunity to help shape campaigns that inspire, disrupt, and resonate with audiences in real-time. This role is based in Amsterdam.
You'll work closely with the Creative Director and cross-functional teams, bringing together strategic insight and creative craft to deliver compelling content and campaigns that truly connect with today’s cultural moments. From TikTok trends to brand storytelling and quick-turn reactive content, you’ll be at the heart of it all.
Key Responsibilities:
- Culture-First Thinking: Develop original, disruptive creative rooted in culture. Monitor trends and cultural movements, translating them into ideas that capture attention and drive relevance.
- Integrated Campaigns: Lead the development of multi-platform campaigns, with a strong emphasis on TikTok and platform-native content.
- Brand Storytelling: Craft emotionally resonant narratives that authentically bring brands to life and meet clear business objectives.
- Real-Time Creativity: Balance proactive planning with rapid-fire reactive content that taps into timely cultural moments.
- Collaboration & Alignment: Work hand-in-hand with creative leads, strategists, and brand teams to co-create ideas that are strategically sound and creatively outstanding.
- Content Craftsmanship: Execute and oversee creative to the highest standards, whether it’s sharp copywriting, stunning visuals, or leading production to polished delivery.
- Food Content Savvy (Bonus): Experience crafting crave-worthy content for food or lifestyle brands is a major plus—but not a must.
- Presentation Skills: Pitch and present ideas with confidence, selling in concepts through compelling storytelling and strategic rationale.
- Experience as a Creative in a midweight to senior role, either in-house or at a creative agency.
- Experience of working on FMCG brands
- Strong portfolio of culture-first and integrated work across digital, social, experiential, and traditional media.
- Deep understanding of the UK & European cultural landscape and an eye for emerging trends.
- Strong conceptual and storytelling skills, with the ability to turn brand strategy into head-turning ideas.
- Confident communicator and presenter, comfortable working with senior stakeholders.
- Versatile in both copywriting and art direction, with a high standard of creative execution.
- Passion for experimentation, innovation, and pushing creative boundaries.
