The Industry School training is developed and delivered by Industry experts in their fields. And it covers a huge range of topics and skill sets.
Whether you work at an agency or a direct brand, we can provide the training your people need through open or in-house workshops. These workshops incorporate core business skills, case studies and skills practice. The sessions are immersive and relevant and our interactive training techniques make it easy to apply learning and new knowledge immediately to your day to day role.
Open Workshops
In open workshops, training takes place on-line in a small virtual classroom with up to 12 attendees from various organisations.
In-house Workshops
With our in-house training, we’ll run the workshop for your colleagues only. And we can tailor them to your business’s specific needs.
To arrange a free 1-hour consultation to discuss your learning and development requirements, drop us a line.
All of our workshops are CPD certified (Continuing Professional Development) and all attendees will receive a certificate that is widely recognised and valued in the UK and Europe. It demonstrates a professional's commitment to ongoing learning and growth.
Price: £495 pp
Dates: 16 May 24 / 17 Oct 24
Length: 9.30 - 4.30 online
This one-day interactive workshop delivers really immersive training for anyone project managing marketing projects. Using our process framework, a real case study and project documentation, attendees complete exercises at each phase of the project cycle from scoping to evaluation.
This problem based learning is a great method for project management training. We present a problem that needs a resolution – a key skill for any Project Manager.
Good communication and managing the project team is a key part of the workshop, so attendees leave feeling confident in their people skills as well as project administration.
What you’ll take away:
Who should attend:
Workshop agenda:
Next dates:
Thursday 16 May 2024, online 9:30 - 5pm.
Thursday 17 October 2024, online 9:30 - 5pm.
Trainers.
Trainer:
Melissa Smith or Ben Willmot, Project Management Trainers.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: £495 pp
Dates: 13 Jun 24 / 14 Nov 24
Length: 9.30 - 4.30 online
This comprehensive training is for individuals looking to enhance their project management skills beyond the fundamental level. It encompasses the techniques crucial to leading and attaining project success.
While project management methodologies, processes, and tools can be easily explained, executing a project can be challenging due to the human element involved.
To become a high-performing Project Manager, you must master leading and managing individuals and the various issues that may arise.
Adopting a proactive approach to project management from the outset can significantly reduce the risks and problems that commonly occur later in the project.
This training provides all the necessary tools to initiate and sustain a project for long-term success.
Workshop agenda:
What you’ll takeaway:
Who should attend:
Next dates:
Thursday 13 June 2024, online 9:30 to 5pm.
Thursday 14 November 2024, online 9:30 to 5pm.
Trainer:
Ben Willmott, Head of Delivery, Trainer & Mentor.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: £350 pp
Date: 6 Jun 24 / 9 Oct 24
Length: 3.5 hours online
The money shows where your efforts are going. And it doesn’t lie.
Nor should it only concern client services and finance teams. Because a good understanding of agency budgets, financial forecasting, planning and income recognition among Project Managers, Account Managers/Executives and Resource Managers goes a long way to maximising agency profitability.
In this workshop, you’ll develop a solid understanding of the financial principles that make an agency profitable. From building an agency annual budget, to forecast planning, income recognition and project commercials – we’ve got it covered.
This workshop is a must for anyone in a client services, project management, resource management and operational role within an agency, or a start up.
What you will take away:
Who should attend:
Workshop agenda:
Next dates:
Dates below, but we add further dates based on demand. This workshop runs online, 9.30 to 1pm or we can deliver it for your team in person at your offices at a date to suit you.
Wednesday 12 June 2024, online 9:30 - 1pm.
Wednesday 9 October 2024, online 9:30 - 1pm.
Trainers:
Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
Sarah Vick, Chair / Non Executive Director for creative and digital businesses.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: £495 pp
Date: 19 Jun 24/ 16 Oct 24
Length: 9.30 - 3pm online
In this unique, engaging and practical workshop you’ll learn how resource management can positively transform internal operations and improve profit margins.
If you want to add 10% to your bottom line, improve project health, drive staff retention, align your recruitment and training plans to your business pipeline then this workshop is highly relevant for you.
Resource Management is a unique discipline, but is often misunderstood, undervalued and treated as little, or nothing, more than human tetris. Our workshop focuses on how resource management is a strategic role crucial to the overall operations and health of a business.
You’ll learn from real life case studies from our trainer’s extensive experience and you’ll have the chance to discuss your own take on these challenges. You’ll leave with the knowledge, commercial awareness, skills and confidence to practise strategic resource management that WILL add value.
What you’ll take away:
Who should attend:
Workshop Agenda:
Next Dates:
We run our workshops several times throughout the year. Select the month that suits you best and we’ll confirm the exact date very soon.
19th June 2024 Online
Trainer:
Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: By request
Date: By request
Length: 3 Hours
Resource management is often misunderstood and treated as little, or nothing more than human tetris. When done properly it benefits your people, projects, and profits. In this workshop we look at ‘what good looks like’ and how to get there as a team.
It’s not just up to the resource manager, It’s essential your client services, project managers and operations team to understand the resource big picture and how to plan resources for their accounts & projects. We look at what informs the resource you’ll need, the challenges, common mistakes, and watchouts. Most importantly we look at working as a team to win together at resource management.
This one’s for you if you’re a Project Manager or Account Manager – anyone, in fact, with accountability for delivering projects.
Who should attend
Workshop agenda:
Next dates:
We run this workshop by request, in-house for agencies and brands who have a team to train.
Trainer:
Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: £750 fixed price for up to 15 people.
Date: By request
Length: 90 mins
Scope creep is the no.1 agency challenge.
Scope creep is a bigger problem than it looks. A seemingly innocent client request for a ‘minor’ unplanned addition to a project can give you more work than you bargained for. That’s bad news for your project team, your client and your bottom line.
The good news is that, in our How scope creeps workshop, Jo will walk you through the typical scenarios that allow scope creep to creep in. From understanding project scopes to underestimating the knock-on effects, you’ll get the big picture view of the dangers of scope creep. You’ll learn too, how hard overservicing will hit the bottom line when incidents multiply across numerous projects.
If you’re in project, account or resource management and want to see scope creep on the scrap heap, this 90-minute workshop is for you.
Agenda:
Why does scope creep creep in.
What are the implications of scope creep.
How do you avoid it happening.
Who should attend
Account Managers, all levels.
Project Managers.
Resource Managers.
Next date:
We run this workshop in-house for clients and brands who have a team to train.
Trainer:
Jo Petroccia, Resource Management Consultant, Trainer and Mentor.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: £495 pp
Date: 6 Jun 24 / 24 Oct 24
Length: 9.30 - 5pm online
Our one-day Content Production workshop with film at its core, provides attendees with a deeper understanding of planning, production and the delivery of filmed content plus the associated business affairs. We look at all types of content from small-scale social posts to TV broadcast.
Taken by industry expert Leila Bartlam, the workshop is perfect for anyone looking to add moving image production to their skill set.
What you’ll take away:
Who should attend:
Workshop agenda:
Next dates:
We run our workshops several times throughout the year. Select the month that suits you best and we’ll confirm the exact date very soon.
Thursday 6 June 2024, online 9:30 - 5pm.
Thursday 24 October 2024, online 9:30 - 5pm.
Trainer:
Leila Bartlam, Content Production Trainer
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: £2,500 fixed price for up to 15 people.
Date: By request
Length: 10 - 4pm in person
Our one-day Print Production workshop is hugely interactive. Using our print library, attendees have the opportunity to review and explore print formats, processes and finishes.
The workshop focuses on managing creative print Collateral, Press Advertising and Out of Home. Starting with the basics of the print process we move on to colour management, file types and how to manage image resolution.
After learning about stock, proofing, formats, finishes and knowing which print process to use for Collateral, we move on to Press and Out of Home. We look at how to read a media schedule and how to effectively brief a repro company and printer.
Finally our trainer works with everyone to write artwork briefs and print specifications using physical examples.
What you’ll take away:
Who should attend:
Workshop agenda:
Next dates:
Our print production workshop is run by request only for groups of 6+
Trainer:
Jay Foster, Print Production Trainer.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: By request, 6 people minimum
Date: By request
Length: 9.30 - 4pm in person or online
Discover how to make the transition from doer and brief-taker to thinker and brief-creator.
This one-day workshop delves deep into the secrets of the strategic client relationship. We explore the value of account planning and uncover the techniques that will help you become indispensable to your clients.
We also look at the balance between macro and micro level thinking and the importance of developing a single-minded view of your client’s end goal.
What you’ll take away:
Who should attend:
Workshop agenda:
Next dates:
We run this workshop by request, in-house for client and brands who have a team to train. Get in touch to discuss training for your team.
Trainer:
Polly Lygoe, Client Success Director & Client Services Trainer
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: By request
Date: By request
Length: Half day
Having talked to many senior clients they all say the same thing – many of the new business presentations that they attend are not even a triumph of form over content.
In truth, however slick you may or may not be on your feet, if the thinking is not on point the resultant work is usually worthless from a client perspective. So, you get the hard luck phone call.
This workshop is the antidote.
What you’ll take away:
You will work on a live new business brief and learn how to:
Who should attend:
This workshop is aimed at those within marketing communications agencies who are at account director level or above – ideally those who are stepping up to the role
Workshop agenda:
Next dates:
We run this workshop by request, in-house for client and brands who have a team to train.
Trainer:
John Almond, Marketing Communications Consultant, Trainer and Coach.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
Price: By request
Date: By request
Length: Half Day
John Almond coaches the art of judgement, most particularly how to find and define great ideas emerging from the creative brief.
Having worked extensively for Unilever, Johnson& Johnson, Apple Computers and others across the world, John’s coaching techniques will help individuals and teams find and define the needle in the haystack – a great marketing communications idea that supports brilliant executions.
What you’ll take away:
Who should attend:
Workshop agenda:
Next dates:
We run this workshop by request, in-house for client and brands who have a team to train.
Trainer:
John Almond, Marketing Communications Consultant, Trainer and Coach.
Get in touch to book, email us at info@theindustryschool.co.uk or by filling in the enquiry form.
If you have any further questions or would like to find out more about how The Industry School can support your professional development:
Pick up the phone and give Jo a call on
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Registered office 205 Lavender Hill, London SW11 5TB
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